This project explores cooking as a way of thinking rather than following instructions.
Cooking Compass is a small web-based tool that helps people decide what to cook using the ingredients they already have, without relying on strict recipes or measurements.
Cooking Compass is a small web-based tool that helps people decide what to cook using the ingredients they already have, without relying on strict recipes or measurements.
Instead of positioning itself as a promotional tool, Cooking Compass functions as a value-first marketing experiment. It offers a useful and calm experience upfront, allowing people to engage with a cooking philosophy before encountering related content. The focus is not on conversion, but on demonstrating how utility and meaning can replace traditional marketing tactics.
By embedding marketing into the experience itself, the project questions how creative products can be introduced without ads, pressure, or persuasive language, and whether offering genuine value can be enough to spark interest on its own.
